Breadth or depth
This is not a feature race, it is a choice of shape. The two products are answering different questions.
Adzooma answers "how do I keep an eye on everything from one place". It brings Google Ads, Microsoft Ads and Meta into a single dashboard, scores campaign health, surfaces suggested optimizations, and automates recurring management work such as bid adjustments, budget allocation and performance monitoring. For a team spread across three networks, that consolidation is the product.
Koast answers "how do I get more good Meta ads live this week". It generates ad copy from your brand and your account's own engagement data, holds your creatives in a native library, and publishes hundreds of ads directly into Meta Ads Manager in a single launch. Nothing in it is trying to also serve search.
If your spend is concentrated on Meta and your bottleneck is creative throughput rather than cross network visibility, a specialist beats a dashboard.
Koast vs Adzooma, side by side
| Capability | Koast | Adzooma |
|---|---|---|
| Channel focus | Meta only, built around Meta's ad object model | Google Ads, Microsoft Ads and Meta in one dashboard |
| Rapid bulk ad launching | Hundreds of ads published in one launch | Management and automation rather than creative launching |
| AI ad copy generation | Trained on your own account results | |
| Rewrite an existing ad by pasting it in | ||
| Native Meta integration | ||
| Performance monitoring and optimization suggestions | Meta specific | Across all connected networks |
| Creativity control on generated output | Creativity Amplifier dials variance up or down | |
| Publishing without Business Manager access | Sub users publish on your behalf | Managed through your own Meta permissions |
| Pricing model | Flat monthly plans, never a percentage of ad spend | Published monthly plans, see their site |
This table reflects each product's own stated focus. Adzooma publishes its plans and supported networks on its site and they change over time, so check the current details there before you decide.
What the specialist buys you
Volume without the busywork
Thirty ads in one publish, not thirty trips through the Ads Manager creation flow. Naming, structure and placement stay consistent because Koast builds them, and the batch goes live together so the test is clean.
Copy grounded in your data
The model reads engagement from your own ad account and gets better at your brand over time. Drop in a website URL and it pulls selling points and angles before you type anything. Multi language output when you need it.
Safer team access
Invite sub users to launch ads for you with no Meta Business Manager access required. Koast is also built to steer clear of copy that trips Meta's advertising policies, which matters when one rejection can stall a whole batch.
Where Adzooma is the better fit
There are teams for whom the dashboard is the point, and Koast will not serve them well.
- You buy on Google and Microsoft as well as Meta and you want one place to watch all of it. Koast only touches Meta.
- Your priority is management and monitoring of running campaigns rather than producing new creative. Health scores, automated rules and budget pacing across networks are exactly what Adzooma is shaped around.
- Reporting to stakeholders who care about total paid performance across channels, not Meta creative velocity.
Plenty of teams run both. Adzooma for the cross network view, Koast for the part where Meta ads actually get made and shipped.
Common questions
Is Koast a full Adzooma replacement?
Only if Meta is your channel. Koast does not manage Google or Microsoft Ads. For Meta specifically it goes considerably further, because it produces the ads and publishes them rather than only managing what already exists.
Why build for one platform?
Bulk launching, ad policy awareness and account level learning all depend on knowing one ad object model precisely. A tool that abstracts three networks has to work at the level all three share. Koast does not make that trade.
How many ad accounts can I connect?
Koast is built for brands and agencies running roughly one to ten ad accounts, with brand level separation so creatives, copy and settings do not leak between clients.
Is there a limit on how much copy I can generate?
Generation limits depend on your plan. Every plan and what it includes is listed on the pricing page, and billing is a flat monthly fee rather than a share of your ad spend.
Can I try it before switching?
Yes. There is a free trial, and you can connect Meta and publish a real batch during it. If you would rather have someone walk it with you, book a demo and we will launch your first batch together.
Try it on a live Meta account
Bring an account you are buying on now. We will generate a batch from your own data and publish it with you on the call.