Measuring versus making
Most paid media stacks split into two halves. One half tells you what happened. The other half decides what runs next. Dolphin and Koast sit on opposite sides of that line.
Dolphin is oriented toward campaign tracking and reporting. It gives in depth insight into campaign performance, monitors results across platforms, and adds collaboration features that larger organisations need: campaign approvals, workflow management and structured sign off. If your problem is visibility and process, that is the product.
Koast is oriented toward creative production and publishing on Meta. It writes ad copy from your brand and your account's own engagement history, keeps creatives in a native library, and pushes hundreds of ads straight into Meta Ads Manager in a single launch. If your problem is that you cannot get enough good ads live fast enough, that is the product.
The question is not which one is better. It is which half of the stack is currently costing you performance.
Koast vs Dolphin, side by side
| Capability | Koast | Dolphin |
|---|---|---|
| Primary job | Creating and launching Meta ads | Tracking, reporting and analytics |
| Bulk ad launching into Meta | Hundreds of ads published in one launch | Launching creative is not the product's focus |
| AI ad copy generation | Trained on your own account results | |
| Rewrite an existing ad by pasting it in | ||
| Native Meta integration | ||
| Performance reporting and optimization suggestions | Meta specific | Deep, cross platform |
| Team workflow | Sub users publish without Business Manager access | Campaign approvals and workflow management |
| Creativity control on generated output | Creativity Amplifier dials variance up or down | |
| Pricing model | Flat monthly plans, never a percentage of ad spend | Published tiered plans, see their site |
This table reflects each product's own stated focus. Dolphin publishes its plans and capabilities on its site and they change over time, so check the current details there before you decide.
What Koast adds to a reporting heavy stack
Insight turned into ads
Knowing which angle wins is only half the job. Koast reads the engagement data in your account and produces the next round of copy from it, so the reporting loop ends in live creative instead of a slide.
A batch, not an ad
Generate the variations, attach creative from the native library and publish hundreds of ads together in one launch. Structure and naming stay consistent because Koast builds them, so the test reads cleanly afterwards.
Delegation without exposure
Sub users build and publish ads for you from inside Koast with no Meta Business Manager access. Useful for agencies and for anyone who does not want a freelancer inside their ad account permissions.
Where Dolphin is the better fit
If the following describes your situation, Dolphin is doing a job Koast does not attempt.
- You need deep campaign tracking and analytics across more than one platform, with data integrations feeding a single view of performance.
- You are a larger organisation where campaign approvals and formal workflow management are a requirement, not a nice to have.
- Your creative pipeline is already healthy and what you are missing is measurement and process discipline.
Running both is a reasonable answer. Dolphin for the reporting and sign off layer, Koast for the part where Meta ads get written, assembled and launched.
Common questions
Can Koast replace Dolphin outright?
Not if you depend on multi platform tracking or formal campaign approval workflows. Koast is a Meta creation and launching tool with Meta reporting attached. If your Dolphin usage is mainly reporting on Meta, look at what Koast surfaces natively before you keep paying for both.
What does Koast do that a reporting tool cannot?
It closes the loop. Copy is generated against your account's own engagement history, so each round of ads is informed by the last, and the batch publishes into Meta Ads Manager without a manual rebuild.
How fast is a launch in practice?
A single launch can carry hundreds of ads into Meta Ads Manager. The slow part becomes choosing which variations to keep, not assembling them.
Does Koast work for agencies with several clients?
Yes. Koast is built for brands and agencies running roughly one to ten ad accounts, with brand level separation so creatives, copy and settings stay isolated per client.
How is Koast priced?
A flat monthly fee, never a percentage of your ad spend. Plans are listed on the pricing page and there is a free trial before you commit to anything.
Put it against a real campaign
Bring an account you are already reporting on. We will generate a batch from its own data and publish it with you on the call.